Revenue and Pipeline: B2B SaaS Revenue Marketing, Demand Generation, Pipeline Growth, Funnel Optimization, Campaign Measurement and Attribution

Campaigns and GTM: Integrated Campaign Strategy, Field Marketing, Account-Based Marketing, Audience Segmentation, Buyer Journeys, Content and Thought Leadership

Leadership and Industry: Sales and BDR Alignment, Cross-Functional GTM Leadership, People Leadership, HCM, Payroll, Workforce Management

Technology: Salesforce CRM, Power BI, marketing automation platforms, AI-assisted marketing tools, webinar and virtual event platforms, CRM and lead management systems, SharePoint

UKG (Ultimate Kronos Group) – Remote, Canada
Senior Manager, Integrated Marketing – Canada | 2022–Present

Led a four-person Canadian marketing team and national integrated revenue marketing strategy for HCM, payroll, and workforce management solutions. Translated global GTM priorities into coordinated content, digital, webinar, event, partner, and Sales programs that drove full-funnel engagement, pipeline, and revenue.

Selected Achievements & Business Impact

·       Led Canada Marketing to record-breaking FY25 performance, generating $82.5M USD in ARR pipeline, achieving 200% of goal, doubling Sales Accepted Leads year over year, and influencing more than 200 closed-won deals representing $8.2M USD in ARR.

·       Led and developed a virtual team of four marketing professionals through clear priorities, regular coaching, transparent communication, and a strong operating rhythm connecting individual work to business goals.

·       Served as Canadian GTM marketing lead for the bilingual, Canada-compliant launch of UKG Ready—the first full-suite offering launched outside the U.S.—coordinating cross-functional campaigns, content, web, digital, and BDR enablement; earned 90 closed-won deals and 500+ pipeline opportunities within two quarters.

·       Designed and delivered an integrated National Payroll Week campaign spanning a customer-and-prospect webinar, industry sponsorships, executive content, email and digital promotion, Sales follow-up, and a dedicated web experience; generated $1M+ CAD in direct pipeline and increased website traffic by 25%.

·       Directed more than 250 third-party marketing tactics that generated 46% of Marketing-created leads, balancing program volume with audience relevance, lead quality, and pipeline contribution.

·       Helped shape and execute account-based programs for priority accounts and segments, partnering with Sales and channel teams on audience definition, tailored messaging, coordinated digital, event, and content activations, and follow-up—from scalable account-targeted campaigns to more customized multi-touch plays.

·       Translated global GTM priorities into integrated regional campaigns, adapting audiences, messaging, content, and product materials by market, segment, and buyer need while maintaining enterprise strategy and brand alignment.

·       Partnered with Sales, BDR, Digital, and Revenue Operations stakeholders to improve audience targeting, lead quality, handoffs, follow-up, and overall marketing effectiveness across the Canadian GTM organization.

·       Built executive business reviews, campaign scorecards, and reporting frameworks using Salesforce and Power BI to analyze funnel performance, pipeline influence, revenue impact, and conversion opportunities; turned insights into recommendations for campaign and Sales follow-up optimization.

·       Partnered with Product Marketing, Brand, and subject matter experts to translate complex HCM, payroll, compliance, AI, and financial-wellness capabilities into full-funnel thought leadership and campaign content—including webinars, white papers, guides, localized assets, and executive content—for executive audiences.

·       Applied generative AI to accelerate campaign research, audience and persona insights, content development, performance summaries, and Sales follow-up while maintaining human judgment, quality, and brand standards.

·       Led regional marketing team performance and communications initiatives, including monthly SMarketing meetings, campaign reporting, marketing resources, and follow-up playbooks supporting Sales and BDR teams.

UKG (formerly Ultimate Software) – Remote, Canada
Marketing Program Manager – Canada | 2017–2022

Key Achievements

·       Developed content syndication and demand generation programs that outperformed performance benchmarks.

·       Designed and moderated national webinar programs for Canadian customers and prospects, achieving an average attendee approval rating of 97% and supporting thought leadership, engagement, and demand gen.

·       Coordinated cross-functional execution across Demand Generation, Events, Digital, Product Marketing, and Sales, adapting global campaigns for the Canadian market.

ROI Research on Investment – Montreal, QC
Director, Client Services | 2016

Led bilingual B2B lead generation and client marketing programs supporting economic development.

·       Directed client acquisition and outreach programs for organizations including Cisco, BMO, and Canada Post.

·       Led and coached bilingual client services teams focused on pipeline development and campaign performance.

·       Developed strategic outreach messaging and value propositions to improve lead quality and client ROI.

Canadian National Railway (CN) – Montreal, QC
Officer, Recruitment Partnerships (Employer Branding) | 2014–2016

·       Supported national hiring initiatives during CN’s largest recruitment year involving more than 4,000 hires.

·       Managed employer brand campaigns, partnership strategy, and recruitment marketing initiatives in Canada.

·       Led relationships with hundreds of diversity, employment, and community organizations nationwide.

·       Authored award-winning submissions contributing to CN’s Top 100 Employer recognition.

Canada Direct Database Marketing – Montreal, QC (Direct Marketing Agency & Business Process Outsourcer)
Director, Integrated Business Solutions | 2009–2012

·       Managed integrated marketing and BPO programs for financial services, insurance, nonprofit, and national clients.

·       Led bilingual account management and operations teams supporting multi-channel campaign execution.

·       Managed $1M+ client portfolio while improving operational margins and maintaining high client satisfaction.

Senior Account Manager (Direct Mail and Fundraising) | 2007–2008

WANTED Technologies (acquired by Gartner) – Montreal, QC
Sales & Marketing Coordinator | 2005–2007

·       Led marketing communications and customer engagement for a SaaS labour market analytics platform.

·       Executed campaigns, client events, and training initiatives to drive product awareness and adoption.

·       Inbound Marketing Certified: HubSpot Academy (2026)

·       AI SEO: Mastering Generative Engine Optimization (GEO) course – Coursera/SkillUp (2026)

·       Account-Based Marketing for High-Value Clients course - Coursera (2026)

·       Generative AI for Growth Marketing – Specialization – Coursera/IBM (2026)

·       Generative AI for Advanced Content Creation – Coursera (2026)

·       Connecting Thought Leadership to Sales & Lead Generation - LinkedIn

·       Gender Analytics for Inclusive Design - University of Toronto

·       Talent Acquisition Strategist Certificate - Human Capital Institute

·       Comprehensive Project Management - McGill University

·       Integrated Marketing Communications & Public Relations Certificates - Concordia University

Languages: English (native), French (fluent), Spanish (beginner/intermediate)