I’ve always been fascinated by what moves people — sometimes literally.

Long before I was building marketing strategies, I was studying writing, drama, music, and dance. I taught classes, competed, and performed onstage, discovering early that connecting with an audience takes more than technical precision. It takes timing, empathy, energy, and the ability to read the room.

As it turns out, those skills translate rather well to marketing!

Over the course of my career, I’ve worked across industries ranging from transportation and financial services to technology, retail, and non-profit. I’ve worked with public companies, private companies, a startup that went public, and even a small enterprise of my own. Different organizations. Different audiences. Different challenges. The common thread has been my ability to see both the big picture and all the moving parts - and then bring them together in a way that creates momentum.

I’m a strategist, storyteller, builder, and connector. I turn complex ideas into marketing that people can understand, believe in, and act on. That has meant launching new products, developing integrated campaigns, solidifying the relationship between Sales and Marketing, and helping organizations navigate change and growth. I’m happiest when I’m creating something useful, bringing clarity to complexity, or helping a good idea find its audience.

I also love leading teams. There is something enormously rewarding about recognizing what people do best, helping them do more of it, and creating an environment where they feel trusted, valued, and encouraged to stretch. To me, leadership isn’t about having all the answers. It is about paying attention, asking good questions, and helping other people succeed.

Learning is one of my favourite ways to spend time. I’m a lifelong learner and an enthusiastic collector of ideas - constantly taking courses, listening to talks, watching documentaries, experimenting with new technology, and seeking out conversations with people whose backgrounds and perspectives differ from mine. I want to understand how things work, why people think the way they do, and what I might be missing.

That curiosity extends to psychology, language, design, culture, and food. I’m bilingual in English and French, studying Spanish, and one of those rare folks who genuinely enjoys grammar!

I was raised in Ontario’s idyllic Muskoka region and have since called Toronto, Montreal, and Vaughan home. I’ve been fortunate to travel extensively across this diverse country and appreciate every corner of Canada!

These days, when I’m not exploring new ideas or experimenting with AI, you’ll likely find me dancing salsa or bachata, helping someone sharpen their personal brand, or being expertly supervised by my cat, Jasper.

My career may be in marketing, but my real work is helping people and businesses move forward -
with clarity, creativity, and purpose.

Author: Lisa Ursano
Last update: 31-08-2026